Vulgi expectatio
Expectation of the Vulgar is more drawne, and held with newnesse, then goodnesse; wee see it in Fencers, in Players, in Poets, in Preachers, in all, where Fame promiseth any thing; so it be new, though never so naught, and depraved, they run to it, and are taken.
(Timber, or Discoveries, Oxford edition, Volume VIII, 576)